Leaning into the Lone Star State’s “everything is bigger in Texas” legend, DQ restaurants in Texas are debuting their most over-the-top creation yet, the Blizzard® Treat Bucket. This five-gallon serving of DQ’s world-famous soft serve takes Texas-sized indulgence to a whole new level.
The Blizzard Treat Bucket gives new meaning to upsizing the brand’s signature treat, turning a fan favorite into a five-gallon masterpiece made for big appetites, bigger personalities, and a very long spoon.
“At DQ restaurants in Texas we love creating moments that bring our fans joy and a little laughter,” said Lou Romanus, CEO of the Texas Dairy Queen Operators’ Council. “The Blizzard Treat Bucket is our way of celebrating Texas pride while having some fun with the idea that maybe everything really should be bigger in Texas.”
The limited-time concept introduces a bold new menu size lineup: Mini, Small, Medium, Large, and TEXAS…because in Texas, sometimes even large just isn’t large enough.
While the Blizzard Treat Bucket isn’t officially joining menus in Texas, the larger-than-life creation is a playful reminder that when Texans dream, we go BIG.
“We would all like to believe in the Easter Bunny and the Blizzard Treat Bucket, but the latter is just our way of having a little fun on April Fool’s Day!” said Romanus.
Fans are encouraged to join the conversation and share what Blizzard Treat flavor they would fill a bucket with, and whether they would tackle the five gallons solo or call in reinforcements – use #TexasSizedTreat #AprilFools on Instagram, Twitter or Facebook.
For more than 78 years, DQ restaurants in Texas have been friendly, gathering spots where fans enjoy delicious treats and eats and create fond memories. To be the first to learn about Blizzard of the Month flavors, new product news from the Texas Dairy Queen Operators’ Council or find a store location, follow us on Instagram, Twitter or Facebook or visit dqtexas.com.
About Texas Dairy Queen Operators’ Council
There are few brands as iconic as the DQ brand. Innovative DQ treats and eats, along with the unique DQ restaurant concepts, have positioned DQ restaurants in Texas as a leader in the quick service restaurant industry. The Texas Dairy Queen Operators' Council is a nonprofit organization made up of DQ franchisees operating in Texas. The Council develops the advertising and marketing program for DQ franchisees in Texas and controls the Texas Country Foods menu along with managing supply/distribution for the DQ restaurants in Texas. The DQ restaurants in Texas are franchised by American Dairy Queen Corporation and the DQ franchise system includes approximately 7,800 franchised locations in more than 20 other countries.